Multiple calls to multiple
suppliers for one part.
Proupi makes it one.
Proupi is the unified platform layer connecting India's independent multi-brand workshops to distributors, wholesalers and OEM stockists — with AI fitment-matching, live inventory and embedded credit, so the right part moves on the first call.
Procurement is the slowest part of every repair job
A multi-brand workshop can't just stock one brand. It needs Maruti, Hyundai, Tata, Mahindra, Toyota and Kia parts on the same day — from a supply chain that was never built to answer that fast.
A fragmented $10–17B market, with 250,000+ workshops still sourcing by phone
India's on-road vehicle base is heading from roughly 333 million today to about 430 million by 2030. Every one of those vehicles eventually needs a spare part — and most of that demand runs through a supply chain with almost no digital layer.
Six brands cover the market
Maruti Suzuki, Hyundai, Tata, Mahindra, Toyota and Kia alone account for the overwhelming majority of passenger vehicles on Indian roads. That's a tractable brand set for Proupi to integrate deeply first — full fitment data, full catalog coverage — rather than trying to boil the ocean across every OEM on day one.
Independent workshops already do the work
Once a car is out of warranty, most owners never go back to a dealer workshop — they go to the local multi-brand garage down the road, because it's faster, cheaper and closer. That garage is Proupi's core customer: high repair volume, six-brand parts demand, and no digital sourcing tool built for how it actually operates.
India's auto component sector is entering a supercycle
Four converging trends are pulling component demand ahead of the broader auto market — and pushing every supplier in the chain toward AI-native distribution.
Electrification
EV bills-of-material run roughly 1.4x higher than ICE — new demand pools in batteries, e-motors and power electronics.
Smartification
Electrical and electronic content in passenger vehicles could triple over the next decade as ADAS and connected features scale.
Policy & PLI
A $3.2B production-linked incentive outlay is localising high-value component manufacturing and lifting export competitiveness.
Premiumisation
Mid-market and premium SUV share rises from roughly 50% to 65% by FY2030, pulling demand toward higher-margin parts.
Proupi — the unified platform interface for spares procurement
One AI-powered backbone in place of five disconnected phone calls: order, connect, supply and grow, built for the way multi-brand workshops actually work.
Search once, order in seconds
Natural-language part search with AI fitment-matching against VIN and model data, so the wrong part never leaves the shelf.
One line into every supplier
A single interface routes each order to the distributor, wholesaler or trader actually holding live stock — no more cold calls.
Real-time catalog and stock
Distributors plug their inventory into a shared stock graph, turning idle catalog into discoverable, sellable demand.
Working capital, built in
Embedded credit and payment terms replace informal cash loops, so growth isn't capped by a garage's cash on hand.
Every problem on the last slide maps to one AI capability
Proupi isn't a marketplace bolted onto a chat app — the fitment engine, demand-routing and pricing logic are the product. Each core problem gets solved by a specific, purpose-built model rather than a generic search bar.
- Fitment-matching model — cross-references VIN, variant and OEM part number to cut return-to-origin rates.
- Live inventory graph — unifies stock across distributors, wholesalers and traders into one searchable index.
- Demand-routing engine — sends every order to the nearest, cheapest, in-stock source automatically.
- Credit-scoring layer — uses order history to underwrite working-capital lines for workshops.
Built on convenience and time saved — not fees extracted
Every party in this supply chain is short on the same thing: time. Proupi's model is built around giving that back — to workshops, distributors and retailers alike — and letting the network's own convenience do the rest.
Minutes, not hours
What used to take five calls and forty-five minutes now takes one search — part found, fitment verified, order placed, before the chai gets cold.
Idle stock becomes working stock
Catalog that used to wait for a phone call to be discovered now surfaces itself to every workshop searching for it, the moment it's needed.
One inbox, not five phone lines
Every order arrives structured, verified and ready to fulfil — no more chasing part numbers over a crackling call.
It gets faster the more it's used
Every order teaches the matching engine something new. The 10th workshop on Proupi sources faster than the 1st — and the 1,000th faster still.
How this convenience compounds into a business is the part we'd rather show you than write on a page.
We're building the AI layer that makes all of this possible — live fitment-matching, real-time stock graphs, and a lot more still in the workshop. Ask us and we'll walk you through exactly how it works.
Ask us how it works →Enroll before we go live
We're pre-onboarding a limited number of multi-brand workshops ahead of launch. Register now for priority access, launch pricing, and a dedicated onboarding call the day we go live.
Why pre-register
- Priority access the moment Proupi launches in your city.
- Launch pricing, locked in ahead of public rollout.
- A dedicated onboarding specialist to get your catalog live.
- First look at the AI fitment-matching engine, before anyone else.
Raising our seed round to build India's AI procurement backbone
Proupi is pre-launch — building the AI layer that finally connects India's fragmented spares supply chain: fitment-matching, live inventory and embedded credit, inside a market moving toward $16B+ by 2030.
Where the round goes
- AI fitment & matching engine — from prototype to production-grade accuracy across all 6 priority OEM brands.
- Distributor & wholesaler integrations — building the live inventory graph, city by city.
- Workshop go-to-market — onboarding the pre-registered network across priority metros.
- Embedded credit partnerships — underwriting infrastructure for workshop working-capital lines.
Building where the market is moving — a $4.01B serviceable slice of an aftermarket headed past $16B by 2030.
We're speaking with a small group of investors who understand fragmented B2B distribution and India's aftermarket. If that's you, we'd like to talk.
Request the investor deck →For a fragmented distribution supply chain network — built for India's car spares aftermarket.
See how live inventory, AI fitment-matching and same-day sourcing work on real distributor and workshop data.